#ECONOMIX COMIC IN SPANISH PROFESSIONAL#

Make sure you involve the artist from early on – otherwise you might not get enough visual think to go with your ink. There are comics artists who are both writers and artists, but it might be easier to find an illustrator/comics artist who will work from a script (me and my colleagues like to do both, however).

Are you writing the story or will you hire someone to write it for you?.

If you can get a senior executive endorse the format you can hopefully bypass the brand police/guardian. Senior executives and frontline staff tend to be very positive about the format. Content marketing has given marketers more leeway when producing visual content.Personally I’ve found that the people who tend to object to using comics are the middle managers (and the visual brand people). The trick in a situation like this is to look at the company brand from a wider perspective: what is your brand about? What are your values and messages? Does the comicreflect those messages and values? If so, you can argue that the visual guidelines are there to serve the brand, not vice versa.If you work in marketing you might want to bring up the topic of content marketing. This means that the brand police/guardian might look at your comics project proposal and declare that the project is off brand.

One problem that I’ve found when working with bigger clients is that there is no mention of comics or even illustration in their brandguidelines. If in doubt, you might want to do some testing for example by posting something for a test audience (maybe do an A/B split test) and see how they react (9 out of 10 the reaction is positive – if the content is good).

#ECONOMIX COMIC IN SPANISH PROFESSIONAL#

While I do think professional communications people are often unnecessarily conservative when it comes to comics, sometimes the medium is not be right for a particular audience or for the message you are trying to convey. Check out Economix comic(for economics), xkcd (maths and science), Marc-Antoine Mathieu (philosophy, existentialism – read about his project he did for the Louvre), or Darryl Cunningham’s comics (economics, mental health, science) to get a wider view of what’s possible (especially if superhero comics are the first type of comics that come to your mind when thinking about the format). However, in the English-speaking world comics still carry a bit of a stigma for being children’s art which tends to limit people’s understanding of what the format is capable of. Comics often help make challenging topics more approachable. They are also good for topics that tend to be emotionally difficult, even taboo. Key questions to ask:Ĭomics come to their own when you have to explain abstract or complex topics that are not easy to explain in words (a lot of financial information falls in this category). Perfect.īut how should you commission comics? What questions should you ask? Here are couple of suggestions. And why not! Our world is getting increasingly visual and increasingly complex and comics can tame complexity visually. With delight I’ve noticed the rise in demand for comics for marketing and communications in recent years. Snippets from comics by xkcd, Darryl Cunningham, Marc-Antoine Mathieu and Dan E.

Economix comic in spanish